It is widely recognized that active divers look around on the internet and watch video’s about diving. They use evenings, free time in the weekend and lunch breaks to quickly grab the latest information about diving. Our latest survey, in cooperation with Taucher.Net, done in April 2009 and over 1820 divers, backs this up.
93% of the divers watch video podcasts
80% does so through the internet
70% watches video podcasts during the evening and in the weekend
90% spend 1 to 2 hours per week watching video podcasts
60% is interested in watching product reviews and testing
(ref: Taucher.Net survey, April 2009)